PAAYS'23 was held hosted by Burdur MAKÜ

The 11th Symposium on Alternative Methods in Marketing Research (PAAYS’23), chaired by Assoc. Prof. Dr. Ahmet Buğra HAMŞIOĞLU, a faculty member of our faculty, was held between October 20-22, 2023. The symposium, where current issues were discussed with the theme of "Big Data in Marketing Research" and practical training based on text and data mining analyses were provided, was attended by nearly a hundred academicians.